Armada Motion Kit 1 · English
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Motion KitV01

ArmadaRoundwell

Exploring Armada’s new audiovisual identity.

Concepts in development
November 2026
01

Outro

Concepts

Four directions for the brand sign-off. Each starts from a different idea and defines a complete visual language: the concept we approve sets the look of the whole system, from lower thirds and titles to transitions and graphic elements.

Armada × RoundwellOutro · Concepts
02

Lower thirds

System

A lower-third system with variants for every use. The logic stays the same; scale and hierarchy change with the speaker and the moment.

Armada × RoundwellLower thirds
03

Assets

Graphic elements

The pieces that live inside the footage: they locate, identify and point to what is on screen. They sit on real footage and take on the look of the chosen concept.

Armada × RoundwellAssets · Graphic elements
04

Identity

Typefaces: Helvetica Now Display and IBM Plex Mono.

Armada logo in black
Armada logo in white
Helvetica Now Display
  • Regular
  • Medium
  • Bold
IBM Plex Mono
  • DATA AND LABELS
  • 53.334° N · 6.38° W
  • 0123456789
Armada × RoundwellIdentity